2023
A Study of Factors Affecting the Indian Consumer's Purchase Decision Towards Green Tea
Vol. 44, Issue 7, July 2023, pp. 1449–1458
Faculty Profile
Dr. Bhavneet Kaur
Professor of Marketing & Management
22+ years of academic excellence in teaching, research, and industry engagement.
About
An Academic Life in Marketing & Management
Dr. Bhavneet Kaur is a Professor of Marketing & Management with over 22 years of combined academic and industry experience. Her scholarship and teaching span Consumer Behaviour, Marketing Research, Retailing, and Advertising & Sales Promotion.
She holds a Ph.D. in Marketing from the Department of Business Economics, University of Delhi (2013), and is a UGC-NET qualified scholar (June 2000). She has recently completed a research project with the PHD Chamber of Commerce and Industry (PHDCCI).
She is recognised for her innovative pedagogy, sustained student mentorship, and an active research programme spanning national and international peer-reviewed journals.
Academic Experience
Teaching Appointments
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July 2018 – Present
Professor — Jagan Institute of Management Studies (JIMS), Rohini
- Teaching Consumer Behaviour, Marketing, Marketing Research, Advertising & Sales Promotion, and Retailing.
- Designing curriculum and lesson plans for diverse cohorts.
- Mentoring students through summer training projects and live industry assignments.
- Conducting mock interviews and communication training for industry readiness.
- Guiding marketing research and supervising 2 Ph.D. scholars.
- Conducting MDPs and undertaking industry consultancy.
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Jan 2025 – June 2025
Professor — Thapar University
Short tenure as Professor before returning to JIMS, Rohini.
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July 2013 – July 2018
Faculty — PGDAV College (Evening), University of Delhi
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July 2012 – May 2013
Faculty — Ramjas College, University of Delhi
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July 2010 – April 2011
Faculty — Shivaji College, University of Delhi
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July 2004 – Jan 2008
Faculty — Jagan Institute of Management Studies (JIMS), Rohini
Earlier tenure at JIMS prior to industry roles.
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2001 – 2003
Faculty — Graduate School of Business & Administration, Greater Noida
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Concurrent
Guest Faculty — South Campus, University of Delhi (MBE Programme)
Research
Research & Publications
50+ research publications in reputed national and international journals across consumer behaviour, retailing, entrepreneurship and marketing strategy.
2023
Female Micro-Entrepreneurship and Gender-Driven Constraints: A Qualitative Study of Lived Experiences in the Indian Context
Vol. 16, Special Issue 03, 2023, pp. 81–113
Teaching
Courses & Pedagogy
Subjects Taught
- Consumer Behaviour
- Marketing Management
- Marketing Research
- Advertising & Sales Promotion
- Retailing
Teaching Methodology
- Live field projects with industry partners
- Case study discussions and analysis
- Presentations and seminars
- Role plays and experiential learning
- Assignments based on contemporary business news and journals
Leadership & Mentorship
Building Communities of Practice
Marketing Club — Marquest
Head and Incharge of the institute's Marketing Club, leading student-driven initiatives, competitions and industry engagement.
Student Mentorship
Mentoring students for internships, placements and summer training projects; guiding communication and industry-readiness training.
Doctoral Supervision
Currently supervising 2 Ph.D. scholars and contributing actively to academic research and development at the institute.
Industry Experience
Industry Engagement (9+ years)
Co-Founder & Consultant
Ultimasoft Services · 2020 – Present
Co-founded Ultimasoft Services at its inception in 2020 and continues to serve as a consultant, advising on marketing strategy, business development and client engagement.
Director & Head of Institute
Jetking Okhla Learning Centre · Feb 2008 – Feb 2010
Led overall growth and operations of the centre, maintained inter-departmental synergy, and steered the institute through a challenging market. Within ~2 years grew enrolment to 300+ students with a 100% placement record.
Executive — Business Development (Marketing)
Infocus Interactive Technologies Pvt. Ltd., New Delhi · June 2000 – May 2001
Business development across Delhi & NCR for corporate training, e-commerce solutions and web presence offerings.
Contact
Get in Touch
Direct
Email: bhavneet007@gmail.com
Alternate Email: bhavneet.kaur@jimsindia.org
For research collaborations, doctoral supervision enquiries, MDPs, consultancy and guest lectures.